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Home > Discover Coimbatore > Trade and Commerce > Top 20 Agencies
     
Top 20 Agencies  

Ranking By Gross Income
According the the A&M XII Agency Report, the ad industry remained steady in 2000-01, with a growth figure of 23.51 per cent, only slightly less than the XIth Agency Report's figure of 24.83 per cent for 1999-00. Note that the growth rate is a representative figure, and is a measure of the 1999-00 to 2000-01 difference in Gross Income of the Report's Top 100 agencies, as reported by them this time. This year, the Top Five participating agencies together - HTA, O&M, Mudra, FCB-Ulka and Rediffusion DY&R - account for 47.2 per cent of the Top 100's Gross Income.

Rank 1999-00 2000-01 Agency GI
(00-01)
Growth (%) Headquarters/City
1
1
Hindustan Thompson Associates Ltd 2074.03 28.36 Mumbai
2
2
Ogilvy & Mather Pvt Ltd 1258.74 18.67 Mumbai
3
3
Mudra Communications 1069.96 36.39 Ahmedabad
4
4
FCB-Ulka Advertising Ltd 868.84 11.07 Mumbai
5
5
Rediffusion-DY&R 752.04 13.19 Mumbai
6
6
McCann Erickson (India) Ltd 618.36 18.53 New Delhi
7
7
R K Swamy/ BBDO Advertising Pvt Ltd 441.59 14.85 Chennai
8
8
Grey Worldwide (I) Pvt Ltd 425.00 28.40 Mumbai
9
9
Leo Burnett India Pvt Ltd 375.91 27.39 Mumbai
11
10
Contract Advertising (India) Ltd 320.98 22.29 Mumbai
15
11
Euro RSCG Advertising Pvt Ltd 306.00 34.21 Mumbai
10
12
Pressman Advertising & Marketing Ltd 292.84 4.30 Kolkata
12
13
MAA 267.60 1.71 Bangalore
13
14
iB&W Communications Pvt Ltd 266.57 7.26 Mumbai
16
15
Triton Communications Pvt Ltd 218.62 12.00 Mumbai
18
16
Ambience Darcy Advertising Pvt Ltd 218.00 43.42 Mumbai
44
17
Moulis Euro RSCG Advertising Service Pvt Ltd 217.27 46.69 Chennai
-
18
Bates India 210.72 119.32 Kolkata
17
19
Percept Advertising Ltd 207.66 26.06 Mumbai
19
20
Saatchi & Saatchi Ltd 159.98 8.02 Mumbai

GI - Gross Income (in Rs Million)

Hindustan Thompson Associates LTD (HTA)
HTA was established in 1929 and currently employs 1,452 people.

Gross Income - Rs2074.03 million.

Accounts:

Gained: Mattel Co (Mattel/ toys); i-flex Solutions (Flex-cube/ financial solutions software); Timex Watches (Timex/watches); Cargill India (Cargill/ edible oils & ingredients); Satyam Infoway (sify/ hosting services); National AIDS control Org (National AIDS Control/ government agency; Vistaar (Vistaar/ dotcom); The Hindustan Times (Hindustan Times/ daily newspaper); Curls & Curves/ health); Bridgestone Corporation (Bridgestone/ tyres); Mphasis (Mphasis/ dotcom); Spice Telecom (Spice/ cellular service & telecom); Tata AIG Insurance (Tata AIG/ insurance); Ricoh India (Ricoh/ photocopiers); UNICEF (UNICEF/ social communication).

Lost/ Resigned: Godrej (Godrej Pentacool, Godrej Power, Godrej Cold Gold and so on/ refrigerators & washing machines); Navia Markets (Naviamarkets.com/ dotcom); Cisco Systems India; PCCW Cyber Works; Templeton India Asset Management (Mutual funds); Konka Electronics (Konka/ electronics).

Top Managers: Mike Khanna, Chief Executive; Ivan Arthur, Executive Vice-President - National Creative Director; Sunil Gupta, Executive Vice-President - General Manager; Kamal Oberoi, Senior Vice-President - General Manager; Tarun Rai, senior vice-president - general manager; Ms Anita Gupta, senior vice-president - general manager; Dhunji Wadia, vice-president - General Manager; CN Gawankar, Senior Vice-President - Finance & Legal; Ms Rakshin Patel, Senior Vice-President - General Manager, Thompson Connect; Thomas Puliyel, President, Indian Market Research Bureau (IMRB); Rajiv Desai, President, Indian Public Affairs Network (IPAN).

India's Top 20 Biggest Ad Spenders

Rank
00-01
Rank
99-00
Company Name Ad spend (Rs crore) Sales
(Rs crore)
Ad spent/ Sales %
00-01 or 00
1 1 Hindustan Lever 696.58 11458.31 6.08
2 2 Colgate-Palmolive India 213.96 1176.89 18.18
3 3 ITC 183.32 8699.75 2.11
4 4 Dabur India 146.08 1172.62 12.46
5 - LG Electronics India 131.4 1755.05 7.49
6 5 Nestle India 128.46 1680.32 7.64
7 6 McDowell & Co 118.94 1134.38 9.53
8 7 Bajaj Auto 102.53 3628.74 2.83
9 - Maruti Udyog 88.2 9449.5 -
10 - Herbertsons 85.93 289.56 -
11 9 Britannia Industries 85.29 1338.42 6.37
12 8 Godfrey Phillips India 85.15 1082.63 -
13 12 Marico Industries 79.82 658.79 12.12
14 - Godrej Industries 77.54 873.9 8.87
15 14 Telco 71.89 7969.49 0.90
16 25 SKB Consumer Healthcare 69.36 903.44 7.68
17 10 Tata Tea 64.63 824.17 7.84
18 - Hyundai Motor India 63.73 2331.53 -
19 17 Hero Honda Motors 61.12 3369.88 1.81
20 - Reckitt Benckiser India 61.01 589.98 10.34

This is the list of India's biggest ad spenders and it continues to be dominated by FMCG majors, with Hindustan Lever (HL) at the top. With Rs696.58 crore spent in 2000, it is well ahead of Colgate-Palmolive India which spent about Rs213.96 crores in the same year. In fact, the money spent by companies ranked from 13 to 20 together would add up to what Hindustan Lever spent in a year. Interestingly, HL's Ad Spent/ Sales percentage is only 6.08 as compared to the 18.18 of Colgate-Palmolive India.

In the same list which ranks 100 companies, Reliance Industries (RI) tops among the companies that spent less on advertising but earned more in sales. RI spent Rs37.23 crores on advertising in 2000, but made sales of Rs28008.25 crores, which makes its Ad Spent/ Sales percentage only 0.13. Second to that is Larsen & Tourbo, which spent Rs57.04 crores, made sales of Rs7846.51 crores with a Ad Spent/ Sales percentage of 0.73.

Source: A&M, January 2002


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